Today in History - the Legendary 'First Team'

In the rich annals of United States Marine Corps history, there are few units as storied as the Marines of 1/7. This battalion, known as the "First Team," has demonstrated a fighting spirit that resonates across decades, embodying tenacity, resolve, and a fierce loyalty to one another. Their steadfastness was tested to the fullest during the Korean War at the Chosin Reservoir, earning a place in Marine Corps lore and inspiring future generations to uphold their unbreakable spirit.

On this day in 1950, the Marines of the 7th Marine Regiment, 1st Marine Division, began an arduous journey from the port of Hamhung to the Chosin Reservoir. Moving through the unforgiving terrain of North Korea’s mountains, they set out on what would become a brutal test of endurance and survival. Facing temperatures that plunged as low as 35 degrees below zero and surrounded by numerically superior enemy forces, the Marines fought with unparalleled resilience. It was here that legendary Marine Lieutenant General Lewis "Chesty" Puller made the defiant declaration, "We are surrounded. They can’t get away from us now!"

This indomitable spirit at Chosin remains a defining moment for the Marines of 1/7. The regiment's legacy of fortitude has continued to shape the character of the First Team, as demonstrated by their unwavering resolve in subsequent conflicts, including the Gulf War, where Weapons Company, 1/7 fought under the command of then-LtCol James Mattis. This ethos of fierce determination and loyalty to fellow Marines continues to serve as a beacon for the Marines of today.

The Frozen Chosin

The Battle of Chosin Reservoir tested the limits of human endurance. Despite being vastly outnumbered and enduring sub-zero temperatures that made even the most basic movements arduous, the Marines of 1/7 showed no inclination to give up ground. Their resolve and commitment to each other were evident as they fought through the enemy encirclement and escaped what seemed an inescapable fate. The spirit of "no man left behind" was manifested as Marines carried their wounded comrades, enduring a grueling 78-mile march to the sea to escape the surrounding Chinese forces.

This "frozen" battleground remains emblematic of 1/7's resilience. For the Marines, the brutal cold, lack of supplies, and overwhelming enemy forces were challenges that needed to be overcome—not reasons to retreat. This fighting spirit became a cornerstone of the First Team’s ethos, one that would be called upon again and again throughout the years in wars across the globe.

Upholding a Legacy in the Gulf War

Decades later, during the Gulf War, 1/7 found themselves under the command of then-LtCol James Mattis, a leader known for his own fierce resolve and devotion to his Marines. Under his leadership, the First Team brought the legacy of Chosin to the sands of Kuwait and Iraq. LtCol Mattis, deeply aware of the battalion’s storied past, expected no less than excellence from his Marines. He inspired them to carry the legacy of Chosin into the modern era, emphasizing the same tenacity and strength that had defined their predecessors.

The Gulf War presented its own unique challenges, from the oppressive heat of the desert to the rapidly evolving battlefield. Yet, the Marines of 1/7 showed the same commitment to each other and to the mission that had become the hallmark of their unit. With grit and professionalism, they exemplified the First Team's enduring spirit, further cementing their place within the Marine Corps’ esteemed history. It was here after engaging the Iraqi forces to the front, the battalion was ambushed from the rear. Weapons Company 81s split the gun line and engaged the enemy in two separate directions at once, routing the enemy in true Marine fashion.

The Enduring Spirit of the First Team

The legacy of the First Team is one of unity, endurance, and an unwavering commitment to fellow Marines. For the men who fought at Chosin, their sacrifices became the bedrock upon which future generations of 1/7 would stand. It is a legacy that has been honored and carried forward by every Marine who has served with the First Team, and it continues to inspire new generations to live up to the high standards set by their forebears.

From the frozen mountains of Korea to the scorching deserts of the Middle East, the Marines of 1/7 have consistently proven their resolve in the face of overwhelming odds. The tenacious spirit of the Marines of 1/7 will continue to live on in every Marine who wears the Eagle, Globe, and Anchor, ensuring that the ethos forged at Chosin Reservoir remains alive and unyielding.

I am proud to stand with my brothers as members of First Team.

Semper Fi.

 

2nd Circuit Ruling on New York's Concealed-Carry Law: A Challenge to Gun Rights

The recent decision by the 2nd U.S. Circuit Court of Appeals to uphold most provisions of New York's Concealed Carry Improvement Act represents a significant hurdle for supporters of the right to keep and bear arms (RKBA). Following the U.S. Supreme Court's directive to reconsider its earlier ruling in light of the United States v. Rahimi case, the appeals court has chosen to maintain restrictions that many see as infringing on personal freedoms.

Key Provisions Upheld

The court has affirmed restrictions on carrying handguns in so-called "sensitive locations," such as behavioral and drug treatment centers, public parks, zoos, bars, and theaters. Proponents claim these restrictions aim to enhance safety, yet opponents argue they do little more than disarm law-abiding citizens, leaving them vulnerable in environments where they may need protection the most.

Moreover, the requirement for concealed-carry applicants to demonstrate "good moral character" remains intact. This provision is criticized for being overly subjective and potentially discriminatory, enabling authorities to deny permits based on arbitrary standards rather than concrete evidence of a threat to public safety.

Constitutional Concerns

The court did, however, identify constitutional concerns with certain parts of the law. Specifically, the mandates for applicants to disclose their social media accounts and the default presumption banning guns on privately owned property open to the public were flagged. These provisions raised significant privacy and property rights issues, illustrating the overreach of the state's regulatory efforts under the guise of public safety.

Broader Legal Context

This decision follows the Supreme Court's ruling in New York State Rifle & Pistol Association Inc. v. Bruen, which struck down New York's previous "proper cause" requirement for a concealed-carry license. In response, New York enacted the Concealed Carry Improvement Act, which many see as an attempt to circumvent the Supreme Court's directives while continuing to restrict gun rights.

Reactions and Implications

Gun rights advocates, including Erich Pratt of Gun Owners of America, have criticized the 2nd Circuit's decision, arguing that it mirrors the court's earlier stance and disregards the Supreme Court's guidance. They see this ruling as a setback for gun owners in New York, further complicating the exercise of Second Amendment rights.

This decision underscores the ongoing tension between constitutional rights and state regulations. As legal battles persist, the ruling in Antonyuk v. James will likely influence the national discourse on gun regulation. It highlights the challenge for courts to respect Second Amendment protections while addressing public safety concerns without overstepping constitutional boundaries.

For advocates of RKBA, this case serves as a stark reminder of the necessity to remain vigilant in defending against legislative and judicial actions that could erode fundamental freedoms.

A Guiding Light for America and the World

Have you ever seen her? Millions of Americans have never seen her in person all the while millions from around the globe travel to the Big Apple just to get a glimpse of her. The most beautiful woman on the face of the planet. Lady Liberty.

On this day, October 28, 1886, the Statue of Liberty was officially dedicated in New York Harbor. A gift from France, the towering figure of Lady Liberty quickly became a symbol of freedom and opportunity, standing proudly as an emblem of America’s ideals. Over the years, her image has evolved to represent not just liberty for the nation, but a commitment to serve as a "shining city on a hill" for the rest of the world. This vision, famously referenced by John Winthrop in 1630 and echoed by President Ronald Reagan centuries later, reflects a core belief in America's role as a beacon of hope, justice, and opportunity.

Today, as we reflect on the legacy of Lady Liberty, the metaphor of the "shining city on a hill" speaks to our role in upholding democratic values not only at home but as an example abroad. While America’s moral leadership has been tested and questioned over the years, our commitment to liberty, freedom, and opportunity remains an enduring part of our national identity. But what does it mean to be that “shining city on a hill” in today’s interconnected and often turbulent world?

Liberty: A Guiding Principle

Liberty has always been the foundation of America’s identity. From our founding documents to pivotal moments in civil rights, the concept of freedom has shaped our policies, our culture, and our place on the global stage. However, the challenge of being a symbol of liberty isn't merely a matter of ideals; it requires a commitment to put those ideals into practice in a way that inspires others. Whether through upholding freedom of speech, protecting personal and digital privacy, or fostering an inclusive economy, our national policies and values echo across borders, impacting and influencing the global community.

The Global Impact of America’s Liberty-Based Policies

America’s stance on liberty affects more than just our citizens; it sets a standard that resonates worldwide. When we defend individual freedoms and democratic principles, the rest of the world takes note. Our policies on everything from human rights to economic freedoms influence other nations' decisions and encourage the global adoption of similar principles. The U.S. has often been the first to recognize and respond to human rights abuses around the world, providing support to those fighting for freedom. Our legal system, too, has inspired numerous other countries to adopt similar constitutional protections for individual rights.

However, serving as a beacon of liberty is not without challenges. As the digital age evolves, the very idea of freedom and privacy takes on new dimensions. Other countries watch as the U.S. grapples with the balance between security and liberty. How we protect digital rights, data privacy, and cybersecurity will likely inform international standards in the years to come.

Liberty and Economic Opportunity: A Model for Others

The United States is also seen as a land of opportunity, where economic liberty allows individuals to pursue their dreams, build businesses, and contribute to a thriving society. Our economic policies have historically promoted entrepreneurship, fair competition, and innovation. Many countries have emulated this model, recognizing that economic freedom can drive prosperity and stability. Through free trade agreements, aid for emerging economies, and partnerships focused on sustainable growth, America has helped set the global tone for an economic landscape where freedom and opportunity are not mutually exclusive.

Yet, being a “shining city on a hill” requires vigilance. It demands that we address our own challenges, such as income inequality, access to education, and healthcare disparities, to truly reflect the ideals we espouse. The world looks to America for both inspiration and cautionary tales in how we navigate these issues. Our commitment to addressing these domestic challenges while maintaining a strong, values-based economy contributes to our credibility as a global leader.

The Power of Freedom of Speech and Public Discourse

One of the pillars of American liberty is the freedom of speech — a right protected under the First Amendment and often regarded as a touchstone for democratic societies worldwide. The U.S. has long stood as a place where individuals can voice their beliefs without fear of government censorship, and this freedom is a profound example for countries with less secure protections for speech. Despite the challenges posed by misinformation, hate speech, and digital disinformation, the U.S. remains a model for upholding open dialogue and the right to dissent.

Countries with emerging democracies and those struggling under authoritarian rule look to America's defense of free speech as a testament to the power of open, civil discourse. Upholding this freedom, however, requires finding a balance between protecting expression and addressing the potential harms of unchecked speech. This balance, difficult as it is, reinforces America’s role in setting an example for how liberty can coexist with responsibility.

America’s Role as a Global Advocate for Justice and Human Rights

Liberty in America extends beyond our borders through our foreign policy. By advocating for justice, democracy, and human rights internationally, the U.S. demonstrates its commitment to these principles. Through diplomatic efforts, partnerships, and aid, the U.S. has often supported the fight against oppression and injustice, working alongside allies to uphold human rights. Our role in organizations like the United Nations and our foreign aid policies have made a difference in numerous global humanitarian crises.

However, being the “shining city on a hill” requires more than just declarations; it requires accountability. America’s global influence obliges us to consistently evaluate and improve our own policies, especially in areas like criminal justice reform, racial equality, and economic disparity, to ensure that we are truly embodying the ideals we promote abroad. To be credible advocates for justice worldwide, we must address inequalities and disparities within our borders.

Liberty in an Age of Complex Challenges

As the world changes, so do the complexities of defending liberty. From cyber threats to economic shifts, America’s role as a beacon of liberty is continually evolving. The rise of digital surveillance, debates over data privacy, and questions about national security versus individual freedoms all pose new challenges for the nation. The world is watching as the U.S. confronts these issues. How we balance these challenges reflects our commitment to liberty and offers lessons for other nations facing similar questions.

One area where the U.S. has the potential to lead by example is in environmental policy. With climate change affecting every corner of the globe, policies that address environmental protection while preserving economic freedom can serve as a model for sustainable progress. As we innovate in clean energy and sustainability, we have the opportunity to inspire other nations to pursue growth that respects both the planet and individual liberties.

The Path Forward: Upholding Liberty in Policy and Practice

As we celebrate Lady Liberty’s dedication, let us remember that her torch is a call to action as much as it is a symbol of hope. Being a “shining city on a hill” is not a passive state; it requires active commitment. The policies we pursue, both domestically and internationally, shape how we are perceived by the world. Defending liberty means constantly striving to better our own society and advocating for justice, freedom, and opportunity for others.

Ultimately, the path forward is one of humility and strength — acknowledging where we fall short, celebrating where we succeed, and continually working to uphold the ideals of liberty. Lady Liberty reminds us that America’s role in the world is not one of dominance but of example. To truly embody the vision of a “shining city on a hill,” we must pursue policies that protect freedom, respect individual rights, and empower both our citizens and those who look to us with hope.

In an interconnected world, America’s commitment to liberty influences not just our future but the global community’s aspirations for freedom, justice, and opportunity. Let Lady Liberty inspire us, as we chart a course that reflects our ideals, challenges our shortcomings, and holds true to the vision of a nation that remains a beacon of hope — not just for ourselves, but for the world.

As she continues to shine her light of liberty and as a beacon of hope, think about how you will fight for liberty?

Staying Agile in Battle: The Strategic Advantage of Flexibility over Force

Throughout history, time and again, the power of tactical agility has outmaneuvered brute force. Few events exemplify this as starkly as the Battle of Agincourt in 1415, where King Henry V’s smaller English army overcame a formidable French force, not by sheer numbers but by ingenuity, adaptability, and the strategic use of innovative weaponry. The victory at Agincourt remains a powerful reminder that in any battle—whether on a medieval field, in the boardroom, or within a government chamber—staying agile is often the key to triumph.

Agincourt: The Advantage of Agility

When Henry V landed in France with his troops, his objectives were clear. Yet, he faced a daunting reality; a large percentage of his force succumbed to disease and casualties even before encountering the French army. By the time his forces arrived at Agincourt, they were fewer in number and physically weakened. Opposing him was a French force nearly twice the size, well-equipped and well-armored. Despite these odds, Henry leveraged the one asset that could make the most difference—mobility.

Henry’s army, comprising mostly of archers wielding the longbow, used the battlefield to its advantage. Agincourt’s narrow, muddy terrain hampered the French cavalry and heavily armored knights. As the French advanced, the English archers unleashed a relentless storm of arrows. The French forces, weighed down by armor and cramped by the narrow battleground, struggled to maneuver. Instead of pressing forward blindly, Henry adapted to the environment, using agility and precision to dismantle the French ranks.

Lessons in Tactical Agility

The Battle of Agincourt highlights several essential aspects of staying agile in a battle—principles that apply as much today as they did in 1415:

1. Knowing Your Environment
   Henry V observed and leveraged the battlefield’s natural constraints to his advantage. He recognized that the muddy terrain and narrow space between the woods would hinder large-scale cavalry maneuvers. This same principle holds in any arena: understanding the environment, recognizing constraints, and tailoring a response to fit those factors are critical in leveraging agility against might.
2. Capitalizing on Strengths Overcoming Weaknesses
   The English longbow, while not the most advanced weapon of the time, was highly effective in the hands of skilled archers. Despite their smaller numbers, Henry’s forces maximized this advantage. Similarly, in modern situations—whether it’s a military strategy or corporate positioning—the most successful leaders recognize and utilize their unique strengths, regardless of conventional limitations.
3. Efficient Resource Management
   In leadership and combat, resources are finite, and losses can be a debilitating blow. Henry’s decision to conserve resources and avoid direct confrontation until the right moment made all the difference. Agile forces understand the importance of conserving energy, timing attacks, and positioning for maximum effectiveness, rather than expending energy in direct confrontations where odds are stacked against them.
4. Precision and Timing
   Henry’s archers did not merely unleash their arrows but did so at the most opportune time when the French troops were most vulnerable. Agility in any battle demands similar precision and timing. Striking only when the moment is right—whether in negotiations, decision-making, or conflict—is essential to maximizing impact.

Agility in Today’s Competitive World

In a fast-evolving world, the principles of tactical agility are more relevant than ever. Companies with the most resources or the largest teams do not always emerge victorious. Instead, it’s those who can rapidly adapt, respond to changing dynamics, and leverage their unique strengths who come out on top. This holds true in countless arenas:

• In Business
  Lean startups often outmaneuver established giants by being flexible, innovative, and responsive to market changes. These companies prioritize agility, allowing them to pivot quickly, respond to customer needs, and capitalize on emerging opportunities. The lesson from Agincourt suggests that when leaders recognize that flexibility can be an asset over sheer market share or revenue size, they position their organizations to succeed against larger and slower-moving competitors.
• In Politics
  Effective policy advocacy is less about amassing followers or lobbying funds and more about using limited resources effectively to influence key decision-makers. Small, focused campaigns with precise messaging, adaptable strategies, and targeted objectives can yield powerful results in shaping policy and public opinion. Leaders who maintain flexibility in their approach often find themselves better positioned to impact change, despite facing stronger, well-funded opposition.
• In Personal Development and Leadership
  Leaders who embrace the mindset of agility remain open to learning, adapting, and evolving. They understand that flexibility in their approach and responsiveness to new information allows them to thrive even in challenging or unfamiliar environments. Agility, in this context, is the skill of evolving one’s tactics and strategies to continue growing and achieving goals in the face of evolving circumstances.

Adaptability in Leadership: The Modern Takeaway

The outcome at Agincourt reflects an enduring truth about leadership: victory often belongs not to those who wield the most power but to those who can adapt the quickest. Leaders across industries can draw on this historic example to cultivate agility within their teams. Creating a culture of adaptability encourages collaboration, rapid problem-solving, and a willingness to embrace change—all essential traits for staying competitive.

Today’s successful leaders and organizations follow Henry V’s lead by recognizing the unique advantages of a nimble, resilient approach. Whether navigating economic challenges, guiding teams through technological disruption, or advocating for policy change, the capacity to adapt rapidly and leverage available resources effectively is the ultimate asset.

Choosing Agility Over Might

The Battle of Agincourt remains an enduring testament to the power of agility and strategic thinking over brute strength. In every modern context, leaders who adopt a flexible, tactical approach—who adapt their resources to the situation and respond swiftly to challenges—mirror Henry’s strategies on that muddy field. We may not face armored knights, but in our own “battles,” the principles of adaptability, precision, and environment-focused strategy can lead us to victory.

To borrow from history’s lessons, leaders should ask themselves: What “longbows” do we have in our arsenal? How can we use the “terrain” to our advantage? And how can we move with agility and precision, outpacing those who depend solely on size and power? In every case, the answers to these questions will chart a path to success—one forged not by might alone but by the enduring strength of adaptability.

I learned the term “Semper Gumby” during my time in the Marine Corps. A play on the Marine Corps motto “Semper Fidelis” meaning Always Faithful, Semper Gumby is to mean Always Flexible. So, the one takeaway from this? Semper Gumby!

Remembering the Marines of the 1983 Beirut Bombing

October 23rd marks a somber and significant date in U.S. Marine Corps history. On this day in 1983, at 6:22 AM, a suicide bomber drove a truck filled with explosives into the U.S. Marine barracks in Beirut, Lebanon. In an instant, the lives of 241 American service members were taken, including 220 Marines, 18 sailors, and 3 soldiers. It was the deadliest single attack on U.S. Marines since the Battle of Iwo Jima during World War II, and it forever changed the landscape of military engagement in the Middle East.

I was stationed in Camp Lejuene in 1984 for Infantry Training School and spoke to Marines in 8^th Marines. This was the Marine unit attacked.

As we honor the memory of those brave men and women, we reflect on the courage, duty, and sacrifice they embodied. Semper Fidelis, the motto of the Marine Corps, translates to "Always Faithful"—a guiding principle that was exemplified by the service members stationed in Beirut. They were there as part of a peacekeeping mission in a land torn by civil war, serving not in an act of aggression, but in the hope of fostering stability and peace. Their commitment to the mission, even in the face of great danger, is a testament to the enduring values of the Marine Corps.

The Mission in Beirut: Peace Amid Conflict

The U.S. Marines were in Lebanon as part of a multinational peacekeeping force, which also included French, Italian, and British troops. Their presence followed the Israeli invasion of Lebanon in 1982, part of a broader effort to stabilize the region during the height of the Lebanese Civil War. The Marines were not there to fight but to act as a stabilizing force, protecting civilians and aiding the Lebanese government in restoring order.

However, the situation in Lebanon was complex and fraught with tension. Various factions—ranging from militias and foreign armies to newly emerging groups like Hezbollah—were battling for control. The region was, in many ways, a powder keg, and the multinational forces quickly found themselves caught in the middle of the violence.

Despite this volatile environment, the Marines remained steadfast. They were stationed near the Beirut International Airport, living in a makeshift barracks in an effort to help keep the peace. It was a mission that carried great risk, but one that was crucial in an effort to stabilize a country on the brink of collapse.

The Attack: A Tragic Day of Loss

On that fateful morning, a Mercedes truck loaded with approximately 12,000 pounds of explosives sped toward the U.S. Marine barracks. The driver crashed through the barbed wire perimeter and barreled toward the central lobby of the building. Once inside, the driver detonated the bomb, causing a massive explosion that reduced the four-story structure to rubble.

In a matter of seconds, 241 American service members lost their lives. Hundreds more were injured. The devastation was complete, and the impact of that single explosion echoed across the globe. The bombing was followed by a second attack, targeting the French paratroopers' barracks, which killed 58 French soldiers.

This attack was one of the earliest large-scale suicide bombings against U.S. forces, marking the beginning of a new era of asymmetrical warfare. It was a day of immense loss, not only for the families and friends of those killed but for the entire Marine Corps and the nation.

Honor and Remembrance

In the wake of the Beirut bombing, the nation mourned. For the families of the fallen, the pain was unimaginable, but they were not alone in their grief. The Marine Corps, as it always has, stood together in solidarity, bound by the unwavering loyalty and commitment that define the Corps. "Semper Fidelis" was not just a motto on that day—it was a promise to honor the fallen and to ensure that their sacrifice would never be forgotten.

Each year, the Beirut Memorial in Jacksonville, North Carolina, serves as a solemn reminder of the lives lost in the bombing. Located near Camp Lejeune, the memorial features the names of all 241 service members who perished. Etched in stone are the words, "They Came in Peace," a tribute to the mission of those Marines who served not as conquerors but as protectors, striving to bring peace to a war-torn region.

Across the nation, Marines and civilians alike gather to remember that tragic day. The stories of those who were lost are retold, ensuring that their legacy of bravery and sacrifice endures. They were men and women who answered the call to serve, who believed in something greater than themselves, and who gave their lives in the pursuit of peace.

The Enduring Legacy of the Beirut Bombing

The attack on the Marine barracks in Beirut was a watershed moment in U.S. military history. It changed the way the United States approached peacekeeping missions and counterterrorism, highlighting the dangers of asymmetric warfare and the emerging threat of suicide bombings. The way we trained became something different. In many ways, the lessons learned from Beirut laid the groundwork for how the U.S. would later approach conflicts in Iraq, Afghanistan, and beyond.

For the Marine Corps, the Beirut bombing remains a profound reminder of the costs of service. It stands as a testament to the unpredictability of war and the ever-present dangers faced by those who wear the uniform. Yet, it also serves as a reminder of the unbreakable spirit of the Corps. In the face of tragedy, the Marines have always risen, holding fast to their values of honor, courage, and commitment.

In the aftermath of the bombing, many questioned the U.S. mission in Lebanon. Was it worth the loss? Did the peacekeeping effort achieve its goals? These are difficult questions, but they pale in comparison to the sacrifice made by those who served. What remains indisputable is the valor and dedication of the Marines who were stationed in Beirut. Their actions were driven by duty, and they served with honor in one of the most complex and dangerous environments in the world at that time.

Semper Fidelis: Always Faithful

The motto of the Marine Corps, Semper Fidelis, meaning "Always Faithful," is not just a catchphrase—it is the foundation of the Corps' identity. Faithfulness to country, to comrades, and to the mission is what defines a Marine. Those 241 service members in Beirut exemplified this principle in the ultimate way. They stayed faithful to their duty despite the risks and uncertainty of their mission. They upheld the honor of the Marine Corps by putting themselves in harm's way for the sake of others, and they paid the highest price.

For the Marines, "Semper Fi" is also a commitment to those who are left behind—to remember their sacrifice, to honor their lives, and to ensure that they are never forgotten. In this way, the men and women who perished in Beirut continue to live on in the hearts of their fellow Marines and the American people.

Honoring the Fallen: A Duty of Remembrance

As we remember the 241 American service members who lost their lives in Beirut, we also remember our duty to honor their legacy. These men and women gave their lives in the service of peace, and it is up to us to ensure that their sacrifice is never forgotten. We must tell their stories, keep their memories alive, and continue to uphold the values for which they stood.

For the families of the fallen, the loss is immeasurable. Parents lost sons and daughters, wives lost husbands, and children lost fathers. The grief they carry is profound, but so too is the pride they feel in knowing that their loved ones served with honor and courage. It is a pride shared by all who have served in the Marine Corps—a pride that comes from knowing that even in the darkest moments, the Marines remain "Always Faithful."

In a few weeks, we Marines will be celebrating the Marine Corps’ 249th birthday. As every year, we remember those Marines who willingly served “in every clime and place”.

So until Valhalla …

Semper Fidelis, Always

 

How the 2004 Boston Red Sox Inspired a Generation

On October 21, 2004, the Boston Red Sox completed one of the most remarkable turnarounds in sports history. It wasn't just a victory for the team; it was a symbol of hope, resilience, and the enduring spirit of never giving up—no matter the odds. As we celebrate the twentieth anniversary of this unforgettable feat, it's worth reflecting on how a group of men refusing to quit changed not only baseball history but also touched the hearts of millions.

The Red Sox were down three games to none against their eternal rivals, the Evil Empire known as the New York Yankees, in the American League Championship Series (ALCS). By that point, history was not on their side. No team in Major League Baseball had ever come back from a 3-0 deficit in a seven-game series. It was a hole that seemed insurmountable—a story destined to end in heartbreak for the Red Sox faithful yet again. After all, Boston had not won a World Series since 1918, and "The Curse of the Bambino" had become a part of the team's identity, a symbol of perpetual disappointment.

But on the night of Game Four, something extraordinary happened. Down by a run in the bottom of the ninth inning, facing the might of Yankees closer Mariano Rivera—arguably the greatest closer in the history of baseball—the Red Sox found a way to fight back. Kevin Millar coaxed a walk, Dave Roberts stole second base in a play now etched in baseball folklore, and Bill Mueller delivered the single that drove Roberts home, tying the game. The Red Sox went on to win that game in extra innings, and from there, the tide turned.

With each game, the Red Sox seemed to pull off the impossible. They fought through Game Five, winning another extra-inning thriller. Curt Schilling, with his famous "bloody sock," took the mound in Game Six, delivering a performance that will forever symbolize grit and determination. And then, on October 21, they completed the comeback by decisively beating the Yankees 10-3 in Game Seven. The impossible had become reality. The Red Sox, a team that had known nothing but heartbreak for 86 years, were heading to the World Series.

It wasn't just the victory itself that made this moment historic—it was the way they did it, with resilience, courage, and an unwavering belief in each other. The Red Sox taught us that no matter how far behind you are, no matter how impossible the odds may seem, there's always hope if you keep believing, keep working, and keep fighting. They became a beacon of inspiration, not just for Boston fans, but for anyone who has faced long odds in life.

The story of the 2004 Red Sox is a reminder that our past struggles don't define us—our willingness to keep pushing forward does. It's a story about overcoming adversity, about shaking off the weight of history and rising to meet the challenge. And it's a story that reminds us of the magic that can happen when a group of people refuses to give up, even when everything seems lost.

As we look back twenty years later, let us remember the lessons of that comeback. Whether you're facing challenges in your career, your relationships, or simply trying to overcome a setback, the Red Sox showed us that miracles can happen if you keep believing. They proved that there is no curse too powerful, no deficit too large, and no dream too far-fetched. All it takes is one stolen base, one swing of the bat, and a team that refuses to let each other down.

So, whatever you're facing today, channel the spirit of the 2004 Red Sox. When the odds are stacked against you, remember: the game isn't over until you say it is. And sometimes, just sometimes, the greatest comebacks happen when you least expect them.

Presidential candidate shot in Milwaukee

On October 14, 1912, Theodore Roosevelt did what any larger-than-life figure would do when faced with an assassination attempt—he gave an 84-minute campaign speech. Yes, you read that right. Shot at point-blank range, bleeding from the chest, and possibly on the brink of death, Roosevelt waved off medical attention to deliver his speech in true Rooseveltian fashion. Why cancel a campaign event over something as trivial as a gunshot wound?

Let’s paint the picture: Roosevelt, four years removed from the White House, was in the middle of his third campaign for president, running under the Progressive Party’s banner—the newly formed "Bull Moose" Party, as it would famously be called after this fateful night. Tensions were high after he had lost the Republican nomination to his former ally-turned-rival, President William Howard Taft. So, what better way to get back into the political ring than to survive an assassination attempt and just... keep going?

It was 8:10 p.m. in Milwaukee when Roosevelt stepped out of the Hotel Gilpatrick to greet the crowd gathered outside. Always the showman, he paused to wave his hat in appreciation, not knowing that within moments, his life would be hanging by a thread. As he stood there in the open car, a man named John Schrank, a New York City saloon keeper, fired a shot straight at Roosevelt’s chest.

Now, here’s where Roosevelt’s legendary toughness gets a bit of help from sheer luck—and his extensive preparedness. The bullet was slowed by a metal eyeglass case and a bulky, rolled-up 50-page speech sitting inside Roosevelt’s coat pocket. That’s right, the man literally had a bulletproof speech.

The round from Schrank’s .38-caliber revolver lodged itself in Roosevelt's chest but miraculously missed his vital organs. Blood quickly soaked his white shirt, turning it crimson. But did that stop Roosevelt? Of course not! As he was famous for saying, “Speak softly and carry a big stick.” In this case, the “big stick” was his indomitable willpower.

Roosevelt’s first words to the shaken crowd were characteristic of his grit. “Ladies and gentlemen,” he declared, “I don’t know whether you fully understand that I have just been shot, but it takes more than that to kill a Bull Moose.” With that, he proceeded to speak for over an hour, despite the bullet still lodged in his chest.

At any point during those 84 minutes, Roosevelt could have passed out or bled out, but this was Theodore Roosevelt—the man who charged up San Juan Hill, wrestled with the political elite, and won. A gunshot was, apparently, just a minor inconvenience.

Even as he stood there, visibly weakened, his voice booming through the hall, Roosevelt wasn’t going to let a little assassination attempt get in the way of his message. He joked with the audience that the bullet was embedded in him so firmly that doctors had deemed it too dangerous to remove right away. “I give you my word,” he said, in classic Roosevelt flair, “I am going to make this speech, and then we can attend to my wound.”

This night in Milwaukee became one of the most memorable and defining moments of Roosevelt’s campaign, solidifying his status as a rugged, relentless leader who could truly withstand anything. It also helped cement the legacy of the Bull Moose Party, a fitting name for a movement led by someone with such ferocious tenacity.

The story of Roosevelt’s survival was front-page news across the country, and his political opponents must have been shaking in their boots—after all, how do you compete with a man who literally takes a bullet and keeps going?

While the Progressive Party ultimately didn’t succeed in getting Roosevelt back into the White House, the legend of that night in Milwaukee lived on. Roosevelt may not have won the election, but he certainly won the day. And in doing so, he reminded the nation that sometimes, when life (or a would-be assassin) throws a curveball, the only thing to do is to keep charging forward like a bull moose—one speech at a time.

S.2067 Service Dogs Assisting Veterans (SAVES) Act

The Service Dogs Assisting Veterans (SAVES) Act, introduced as S.2067 during the 118th Congress, is a bipartisan bill aimed at improving the quality of life for veterans through the provision of service dogs. Sponsored by Senator Thom Tillis (R-NC) alongside Senators Richard Blumenthal (D-CT), Kevin Cramer (R-ND), and Martin Heinrich (D-NM), the legislation proposes to establish a grant program under the Department of Veterans Affairs (VA). The key provision of the act is to fund nonprofit organizations that train and provide service dogs to veterans suffering from disabilities, including those with post-traumatic stress disorder (PTSD), traumatic brain injury (TBI), and mobility impairments​[1].

Core Elements of the SAVES Act:

1. Grant Program Creation: The bill directs the VA to award competitive grants to accredited nonprofits that specialize in training service dogs. These grants are intended to fund programs that pair service dogs with veterans in need. The grants can be used for various aspects of these programs, such as training the dogs, aftercare, and public outreach to ensure veterans are aware of the service​[2].
2. Eligibility and Nonprofit Requirements: Nonprofits must meet specific criteria to receive funding, including accreditation from recognized bodies like Assistance Dogs International or a similarly reputable organization. They are required to present a comprehensive plan on how they will provide training to veterans, the types of service dogs they offer, and their ability to offer ongoing support for veterans paired with service dogs​.
3. Targeting Veterans in Need: The Act focuses on ensuring that veterans suffering from mental and physical impairments, such as PTSD, TBI, or physical disabilities, can access service dogs that improve their quality of life. One notable inclusion is the requirement for nonprofits to ensure equal access to women veterans, addressing a need for inclusivity in veteran care​.
4. Funding and Duration: The SAVES Act authorizes appropriations of $10 million annually from 2024 through 2028 to implement this program. The funds will be used to set up the grants, monitor the use of funds, and evaluate the effectiveness of the service dogs in improving veterans' health​.

Legislative Context:

The bill was introduced in the Senate in June 2023 and referred to the Senate Committee on Veterans' Affairs. Hearings were held in July 2023, demonstrating a bipartisan commitment to advancing the legislation. However, as of the latest action, the bill remains in the committee stage, and it has not yet passed into law.

Policy Implications:

The SAVES Act represents a significant policy step toward addressing the mental health crisis among veterans, especially those who struggle with PTSD and other service-related conditions. Studies have shown that service dogs can provide emotional support, mitigate symptoms of anxiety and depression, and assist with physical tasks, making them a valuable resource for veterans who might otherwise have limited access to such services. The inclusion of funding for aftercare and training ensures that both the veterans and the service dogs are supported long-term, potentially reducing the burden on the VA's healthcare system.

From a financial standpoint, the $10 million annual allocation is a relatively modest investment when compared to the broader VA budget. The long-term benefits, however, could be substantial, especially if service dogs help to reduce hospitalizations and medical interventions for veterans with complex health needs.

The SAVES Act seeks to fill a gap in veteran care by expanding access to trained service dogs through a grant program. It highlights a growing recognition of alternative therapeutic approaches, which are crucial in supporting the nation's veterans. This legislation, if passed, would have a far-reaching impact on the veteran community, offering improved well-being and independence for those who have sacrificed much in service to their country.

 

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[1] https://www.congress.gov/bill/118th-congress/senate-bill/2067/text

[2] https://legiscan.com/US/research/SB2067/2023

Supreme Court Tackles Key Gun Cases This Term

The Supreme Court is set to delve into significant legal battles surrounding firearm regulations, with two pivotal cases on the docket this term.

Recently, the Court engaged in oral arguments for Garland v. VanDerStok, a case challenging federal regulations on "ghost guns." These untraceable firearms, often assembled from kits, have sparked intense debate over their legality and regulation. The outcome could have major implications for how these types of guns are governed federally.

Later in the term, the Justices will examine another crucial case that could redefine the legal landscape for gun manufacturers. This case involves Mexico's lawsuit against U.S. firearms manufacturers, accusing them of deliberately targeting the illegal gun market in Mexico. The central question is whether this lawsuit can proceed despite a federal law that generally shields gun makers from civil liability. The Court's decision could potentially create an exception to this immunity, significantly impacting the firearms industry's legal responsibilities.

Stay tuned as the Court's decisions in these cases may reshape aspects of gun regulation and liability in the United States.

Garland v. VanDerStok, No. 23-1141 (U.S. Oct. 9, 2024), https://www.supremecourt.gov/search.aspx?filename=/docket/docketfiles/html/public/23-1141.html.

Supreme Court of the United States, Docket for 23-1141, SUPREMECOURT.GOV,  https://www.supremecourt.gov/search.aspx?filename=/docket/docketfiles/html/public/23-1141.html 

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How We Look at Legislation

In the world of policy advocacy, one of the most crucial tasks is analyzing and understanding legislation. Whether you're a lobbyist, business owner, or community leader, understanding how laws are written, interpreted, and implemented can have profound effects on your industry or cause. At EPIC Policy Group, we take a structured approach to reviewing and influencing legislation to ensure that our clients' interests are represented effectively. Here’s an inside look at how we approach legislation and why it matters for our clients.

1. Start with the Text: Understanding the Basics of Legislative Language

The first step in reviewing any piece of legislation is to carefully examine the text itself. Laws are written in a specific language—legalese—which can be dense and complicated for the uninitiated. Understanding the structure and terminology used in legislative text is critical. The text provides the foundation upon which all subsequent interpretation is based. This means we focus on the plain language of the bill, paying close attention to:

• Key Definitions: Many pieces of legislation include specific definitions for terms that might otherwise be interpreted more broadly. This section sets the stage for how the law will be enforced and understood in the real world.
• Legal Framework: The provisions of the law define who is affected, what actions are required or prohibited, and what the penalties or incentives are. These are the nuts and bolts of the legislation.
• Scope and Impact: We assess how far-reaching the law is—whether it applies to a specific group, industry, or is more universal in application.

At this stage, the goal is to break down the complexities and determine the immediate effects of the legislation on the client’s interests.

2. Historical and Legislative Context: Where Does This Fit?

Once we understand the text of the bill, we examine its broader context. No good piece of legislation is written in a vacuum. We look at the historical precedents and legislative history to better understand the motivations behind the bill and its potential impact. This helps us answer questions like:

• What problem is this legislation trying to solve?
• How does it fit into the broader legal framework?
• What existing laws does it complement, modify, or conflict with?

For example, if we’re working on a bill regarding data privacy, we’ll look at past privacy laws like the California Consumer Privacy Act (CCPA)[1] or General Data Protection Regulation (GDPR)[2] in Europe. Understanding these historical benchmarks helps us assess how this new legislation compares and what potential issues may arise during implementation or enforcement.

3. Intent of the Legislators: Why Was This Law Written?

After understanding the text and context, it’s important to understand the intent of the lawmakers. Legislative intent refers to what the drafters of the bill aimed to achieve. This can often be gleaned from:

• Legislative Debates: During the process of passing a bill, lawmakers engage in discussions and debates. These debates often highlight the reasons for the bill’s introduction and what the bill seeks to accomplish.
• Committee Reports: When a bill is reviewed by a legislative committee, they often issue a report explaining the purpose of the legislation. These reports are invaluable for understanding the finer points of the bill.
• Statements by Sponsors: The lawmakers who sponsor a bill often provide insight into the specific goals of the legislation. Their public statements and press releases are useful in interpreting what the law is supposed to do.

Understanding legislative intent is crucial because, in some cases, courts rely on it to interpret ambiguous provisions. By understanding why a bill was introduced, we can better predict how it will be applied and whether it aligns with our client’s interests.

4. Evaluate the Stakeholders: Who Wins and Who Loses?

One of the most important parts of analyzing legislation is determining who will be impacted by it. Every law creates winners and losers. Identifying these groups early on helps us to either rally allies or prepare to counteract opposition. We ask:

• Who benefits from this legislation? For example, a tax break for small businesses would clearly benefit entrepreneurs and start-ups, while a new regulation might benefit established corporations by raising the cost of entry for new competitors.
• Who is hurt by this legislation? A new environmental regulation might impose significant compliance costs on manufacturers, but those costs might, in turn, benefit communities by reducing pollution.

This analysis of stakeholders is crucial in building coalitions and understanding where pushback might come from. Knowing the power dynamics around a piece of legislation helps us craft strategic advocacy efforts, whether it’s building support or defending against potential backlash.

5. Legal and Constitutional Considerations: Is This Law Constitutional?

In some cases, legislation may be vulnerable to legal challenges based on constitutional principles or other laws. At EPIC Policy Group, we work to ensure that any legislation we support or oppose is legally sound. When reviewing legislation, we consider:

• Constitutionality: Does the legislation violate any constitutional protections? This is particularly important when dealing with issues related to civil liberties, such as gun rights or free speech.
• Precedent: How have courts ruled on similar issues in the past? Understanding judicial precedent can give us a good sense of how a law might be interpreted if challenged in court.
• Potential Legal Challenges: If the legislation is likely to face a lawsuit, we help our clients prepare for that scenario. This may involve working to craft arguments that defend the law or find ways to mitigate legal risks.

For example, if we are dealing with firearm-related legislation, we carefully review Second Amendment jurisprudence and recent court rulings to ensure that the proposed law is consistent with established constitutional interpretations.

6. Implementation and Enforcement: How Will This Law Be Put into Action?

Even the best-written law is meaningless if it cannot be effectively implemented or enforced. That’s why we pay close attention to how the law will be carried out in practice. This includes:

• Regulatory Agencies: Many laws delegate authority to regulatory agencies to implement specific provisions. We look at which agency will be responsible and how they are likely to enforce the law.
• Funding and Resources: Does the law provide adequate funding for implementation? Many good laws fail because they are underfunded or lack the necessary infrastructure for enforcement.
• Compliance Requirements: How difficult will it be for businesses or individuals to comply with the law? We evaluate whether the compliance burden is reasonable and what steps need to be taken to ensure clients can meet the law’s requirements.

Understanding the practical implications of legislation is crucial for providing clients with actionable advice. If a law is too burdensome or likely to be inconsistently enforced, we work with legislators to address those concerns before the bill becomes law.

7. Strategic Action: How Do We Influence the Outcome?

Once we've thoroughly analyzed the legislation, the next step is developing a strategy to influence its passage or defeat. Our approach may include:

• Direct Lobbying: Engaging directly with legislators to advocate for changes to the bill that align with our client’s interests. This might involve meetings with key lawmakers, providing testimony at committee hearings, or offering amendments to improve the bill.
• Building Coalitions: Partnering with other organizations, businesses, or interest groups that share our position on the bill. A broad coalition can amplify our message and increase the likelihood of success.
• Grassroots Advocacy: Mobilizing our client’s supporters to contact their legislators, write letters, or participate in advocacy campaigns. Engaging constituents can be a powerful tool in shaping legislative outcomes.

By developing a comprehensive advocacy strategy, we ensure that our clients’ voices are heard and their interests are protected throughout the legislative process.

The Power of Legislative Insight

At EPIC Policy Group, our job is to understand the complex world of legislation and translate it into actionable insights for our clients. By breaking down each bill and understanding its text, context, intent, stakeholders, legal implications, and practical enforcement, we can help our clients navigate the legislative process with confidence.

Whether you’re a business leader, industry association, or community organization, understanding how to analyze and influence legislation is essential to achieving your policy goals. With the right approach, you can not only anticipate the impact of new laws but also play an active role in shaping them to work in your favor.

 

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[1] California Consumer Privacy Act (CCPA) | State of California .... 13 Mar. 2024, https://www.oag.ca.gov/privacy/ccpa.

[2] General data protection regulation (GDPR) - EUR-Lex.\ 01 Jul. 2022, https://eur-lex.europa.eu/EN/legal-content/summary/general-data-protection-regulation-gdpr.html.

 

Famous Cookies and the Sound of Silence

In the grand story of life, some people leave behind legacies so delicious that they’re remembered for their cookies—and Wally Amos was one such man. Born in 1936 in Tallahassee, Florida, Wally Amos had a journey that combined Hollywood stardom, mouth-watering chocolate chip cookies, and a profound love for literacy. He was a man with a passion for baking and an even deeper passion for reading. You could say he was just a guy from Florida who had a fetish for chocolate chips and books—and what a beautiful combo that was.

From Mailroom to Music Legends

Before Wally Amos became the “Famous Amos” we all know, he wasn’t just dipping into cookie dough; he was knee-deep in managing music legends. Yep, we’re talking about a man who, while working at the William Morris Agency, signed Simon & Garfunkel and worked with legends like The Supremes, Diana Ross, and Marvin Gaye. Wally was the first black talent agent at William Morris, breaking barriers and shaking things up in the entertainment industry. But even in his high-flying Hollywood career, he found peace and comfort in something far more humble—baking chocolate chip cookies.

Cookies became Wally’s therapy. What started as a way to relax turned into a business idea that would make him famous in a whole new way. In 1975, he opened the first Famous Amos cookie store on Sunset Boulevard in Los Angeles, and suddenly, the world had a reason to smile a little wider. His cookies were so fresh, they seemed to leap off the shelves and into the hearts of cookie lovers everywhere—from local supermarkets to upscale department stores like Bloomingdale’s and Neiman Marcus.

The Sweet Success (and the Crumbles)

Wally’s cookie empire took off fast—maybe a little too fast. By the mid-1980s, the rapid growth became too much to handle, and Wally eventually sold his business. Though he lost control of the brand, he stayed on as the spokesperson, and the world could still feel his passion for those delightful, chocolate-filled bites of joy. His enthusiasm for promoting the cookies was as vibrant as his famous Panama hats and the kazoos he often carried.

But if there’s one thing Wally Amos knew, it was how to bounce back. Even after losing his company, he tried launching other cookie brands like Chip & Cookie and The Cookie Kahuna. And in true “never-give-up” fashion, even when his cookie ventures didn’t pan out (like his appearance on Shark Tank in 2016), he kept going. He kept baking. He kept dreaming. And his final cookie company, Aunt Della’s, was his sweet tribute to his beloved aunt who inspired his love for baking in the first place.

The Sound of Literacy

For Wally Amos, it wasn’t just about cookies. Sure, he loved the semisweet chocolate chips and vanilla extract, but what he really loved? Books. Literacy. The smell of a good story. He was as passionate about reading as he was about baking. And for him, promoting literacy was a key ingredient to a better life for children everywhere.

Wally’s devotion to reading led him to become a powerful literacy advocate. In 1991, President George H.W. Bush awarded him the National Literacy Award—a testament to how much Wally believed in the power of words. From his cookie shop in Hawaii, where he’d relocated in the late ‘70s, Wally would read to children, spreading his love for books one page at a time. His message was simple: reading is fundamental, and it should start as early as possible. He once even quipped that parents should start reading to their children before birth, while they’re still in the womb.

Amos founded the Read It Loud! Foundation in 2005, which encouraged parents to read aloud to their children. He worked tirelessly with organizations like Read to Me International and the YMCA, promoting literacy wherever he could. Whether he was donning his watermelon hat and reading aloud at his cookie shop or traveling the country as a motivational speaker, Wally’s true mission was to get books into the hands of as many kids as possible.

The Legacy of a Cookie Lover

Wally Amos’ story is about so much more than chocolate chip cookies, though his cookies were legendary. It’s a story about perseverance, reinvention, and using your platform for good. He may have started in the mailroom of the William Morris Agency, risen to become a talent agent for some of the biggest stars in music, and become a cookie magnate, but his sweetest success was promoting literacy. He wanted the world to know that the best recipe for a good life included two ingredients: cookies and books.

So, here’s to Wally Amos who passed away last month, the man who taught us that you can go from signing Simon & Garfunkel to selling chocolate chip cookies, to encouraging kids to love reading. He was, in his own words, a guy who believed that “you must first ask for what you want before you can have it,” and he wanted a world filled with cookies and literate minds. What a world that is.

In the end, Famous Amos wasn’t just famous for his cookies—he was famous for his heart. And that’s one recipe the world will never forget.

Now go out and read a book and eat a chocolate chip cookie. 

Be good to one another! 

The Art of Campaigning: Balancing Sales, Marketing, and Warfighting

Last night, I had an insightful conversation with a friend who is currently running for office. We found ourselves diving deep into the mechanics of political campaigns, breaking them down into two fundamental approaches that every candidate must master to be successful: sales/marketing and warfighting. These two elements, though seemingly distinct, are interwoven and essential to the balance required for a successful political campaign. However, maintaining that balance is no small feat—it's one that many candidates struggle to achieve.

The campaign journey is more than just knocking on doors or sharing polished sound bites on social media. It’s about understanding that each move you make, each message you deliver, has to serve two purposes: reaching voters (sales/marketing) and outmaneuvering your opponent (warfighting). You need to connect with people and show them your values, your vision for the future. At the same time, you need to play a strategic game against your competition, anticipating their moves and positioning yourself to win when it counts.

This idea can be summed up by a quote from General Alfred M. Gray, former Commandant of the Marine Corps:

“In tactics, the most important thing is not whether you go left or right, but why you go left or right.”

Let’s explore these two perspectives in more detail.

Sales/Marketing: Winning Over the Voter

At its core, sales and marketing is about one thing: connection. Just as a company seeks to sell its products or services to consumers, a political candidate must sell their message to the voter. But unlike businesses that can offer tangible products, candidates are selling their vision, their leadership, and the future they promise to build. This makes the process both more challenging and more rewarding when done effectively.

Steve Jobs encapsulated the essence of marketing perfectly:

“Marketing is about values. It is a complicated and noisy world, and we are not going to get a chance to get people to remember much about us. No company is. So, we have to be really clear about what we want them to know about us.”

Your campaign message has to cut through the noise. The political landscape is loud—countless candidates, ads, and opinions are competing for attention. In this sea of chaos, clarity is power. If you aren’t clear about who you are, what you stand for, and what you aim to achieve, voters will move on to the next name on the ballot.

A candidate must build a personal brand, not unlike a company builds its reputation. Voters need to know your values, your vision, and what differentiates you from your opponent. That’s your pitch. The goal is to make it so clear that when people think about you, they instantly know what you stand for—just like they associate Apple with innovation or Nike with performance.

Warfighting: Battling Your Opponent

Now, here’s where many candidates falter. While marketing and messaging are vital, politics is also a battleground. Campaigns are, in many ways, fights for survival. And as much as you need to connect with voters, you also need to play an aggressive, strategic game against your competition. In the words of Sir William Slim:

“There is only one principle of war and that’s this: Hit the other fellow, as quick as you can, and as hard as you can, where it hurts him the most, when he ain’t looking.”

That might sound harsh, but politics is not a gentle sport. It’s a zero-sum game. There are winners, and there are losers. To succeed, a candidate must stay on the offensive, anticipating moves from opponents and responding with calculated strikes that put them on their back foot.

This doesn’t mean a campaign should devolve into personal attacks or petty politics. Rather, it’s about staying sharp, being aware of vulnerabilities, and positioning yourself in a way that neutralizes threats before they materialize. It’s about out-strategizing your opponent. When done well, warfighting becomes an art form—a chess game where every move you make shifts the momentum in your favor.

Finding the Balance

Balancing these two sides—sales/marketing and warfighting—is where the magic happens. It’s where campaigns transform from mediocre efforts into successful political movements. A successful candidate needs to master both, and most importantly, know when to lean into one over the other.

So, if you’re running for office, congratulations! You’ve chosen to serve, which is no small task. But beyond that, you’ve chosen to enter a competitive arena where many have failed. To stand a chance, take a moment to reflect on your campaign and ask yourself:

1. Am I rising above the noise to let the people know about me, my campaign, and my vision for the future?
   Your marketing efforts should be sharp and focused, connecting with voters on a level that makes you memorable. Are you clear on what you want people to know about you? Are your values resonating with them?
2. Am I fighting or just going through the motions?
   Campaigning is hard work, but it’s also strategic. Are you playing the game with precision, or are you simply hoping to coast along? Have you identified your opponent's weaknesses, and are you capitalizing on them?

Rise and Fight!

Campaigns, at their core, are both a sales pitch and a battle. The candidates who succeed are the ones who can master this balance. They rise above the noise with a clear message, while simultaneously engaging in a calculated fight against their opponents.

So, if you’re running for office, I commend you for stepping up, take these principles to heart. Refine your message, strategize your tactics, and remember: politics isn’t just about showing up—it’s about showing up to win. Rise and fight! Good luck.