Taco Tuesday has long been a beloved tradition for taco enthusiasts and food lovers alike. The combination of delicious tacos and unbeatable deals on Tuesdays has become a nationwide phenomenon. However, did you know that "Taco Tuesday" was a registered trademark? In a recent development, Phoenix restaurants can now use the term freely, as the trademark fight over the slogan has finally come to an end.
The Trademark Battle:
The trademark dispute originated between Taco John's, a
Wyoming-based chain, and fast-food giant Taco Bell. Taco John's had owned the
trademark for "Taco Tuesday" since 1989. However, Taco Bell decided
to take action and filed legal petitions in mid-May to cancel the trademark
registration, aiming to liberate the popular term for the benefit of all
restaurants.
Freedom for Taco Tuesday:
In an exciting turn of events, Taco John's confirmed its
decision to abandon the trademark registration with the U.S. Patent and
Trademark Office. This move came after Taco Bell's relentless efforts to
"liberate" the term for broader use. As a result, restaurants across
the country, including those in Phoenix, can now freely utilize the well-known
phrase to promote their Tuesday specials without fear of receiving
cease-and-desist letters. Now if we can only #freethetamales
Phoenix's Taco Scene:
The vibrant culinary landscape of Metro Phoenix offers an
array of options for taco aficionados to celebrate Taco Tuesday's newfound
freedom. Whether you prefer homegrown taco joints or trendy chains, the city
has something to satisfy every craving. From traditional carne asada to
innovative fillings like fried avocado, Phoenix's taco scene is brimming with
tantalizing choices.
What is your favorite taco shop?
Taco Bout It:
Now that the trademark battle is over and Taco Tuesday has
been freed from the clutches of exclusive ownership, it's time to spread the
word and celebrate. Gather your friends, family, or coworkers and embark on a
taco-filled adventure. Whether you're indulging in the crispy goodness of a
hard shell or savoring the tenderness of a soft tortilla, Taco Tuesday is a
perfect excuse to satisfy your cravings and explore the diverse taco landscape
in Phoenix.
Taco Tuesday is an institution that has captured the hearts
and taste buds of people across the nation. With the resolution of the
trademark dispute, Phoenix restaurants can now embrace the term without
hesitation. So, let's come together, celebrate the end of the battle, and make
every Tuesday a fiesta of delicious tacos and great company. Where will we try
tacos next Tuesday?
